Fold makes New York style pizza in 12 inch and 18 inch, from Fold Bethnal Green, delivered by cargo bike, typically in 25 to 35 min. The menu is four pizzas, delivery is free over £28, and everything is built so one person can run the whole kitchen.
A short menu is not a gimmick, it is the operating model. Four pizzas means the dough is always fresh, the tickets are fast, and nothing sits around. Everything on the board sells every day, which is why it tastes the way it does.
Hand stretched, fired hot, cut into eight. A New York slice is meant to hang off the plate and fold in half, which is where the name comes from. The 18 inch is the point: it feeds two properly or three at a push, for about four pounds more than the small one.
There is no dining room and no front of house. A small unit, an oven, and a system that one operator can run on their own. That is what pays for the size of the pizza.
New York style pizza, delivered by cargo bike from Archway and Bethnal Green.